How to Get Your Nonprofit Texting for a 5X Return on Investment

Presented by Caroline Griffin

Tuesday, August 11th, 01:00 PM - 01:45 PM Eastern Time

Imagine if 95% of your nonprofit’s email list read every email within 3 minutes? That’s the power of texting. What’s the marketing and fundraising channel only 13% of nonprofits are using with a 5x average return on investment? Texting. Attend this session to learn how to harness the power of SMS in your fundraising strategy.

Don’t let overwhelm hold you back from leveraging one of the most lucrative fundraising channels. We’re here to guide you!

During this Tech Trends Webinar, we will cover how you can use technology to:

  • Why (almost) every nonprofit should be texting;
  • How to budget and select the right texting platform;
  • The right way to start texting old phone numbers, and tips to grow your list,
  • How to measure success

About the presenter:

Caroline Griffin has leveled up online fundraising for nonprofits of all sizes as the Marketer on a Mission since 2020. Caroline was formerly the marketing strategist at award-winning agency Mighty Citizen, and the marketing & communications manager at a statewide nonprofit in Texas. She holds a master's degree in marketing, a bachelor's in communications, and a certificate in fundraising copywriting from the Institute for Sustainable Philanthropy. She most enjoys helping nonprofits unlock new revenue streams and improve retention by introducing new channels and strategies, including digital advertising and texting.