Grow an Email List Full of Future Donors (Not Just Subscribers)

The smarter sign-up strategy that feeds your fundraising.
20% off discount on a Benchmark Email paid plan for qualifying nonprofit organizations
Presented by Natalie Slyman

Thursday, August 27th, 01:00 PM - 01:45 PM Eastern Time

Register now!

During this Tech Trends Webinar, we will cover how you can use technology to:

  • How to capture donor intent (interests, cause areas) with a form that’s concise enough to actually convert
  • How to use forms for ultimate success.
  • How to automatically segment new subscribers into the right lists and tags so they’re ready for targeted fundraising appeals.
  • How to use clear consent language at the point of sign-up, so supporters know exactly what they’re agreeing to.
  • A practical one-week checklist you can start on the same day.

Benchmark Email is a simple, affordable email marketing platform built for organizations that need to communicate clearly and efficiently, without the complexity or cost of bloated software.

Founded in 2004, Benchmark has grown into a self-funded, profitable company serving more than 100,000 marketers worldwide. Because we’ve never taken outside investment, we answer only to our customers, not shareholders. That means our priorities stay aligned with yours.

We believe email marketing should be easy. Benchmark strips away the unnecessary so your team can focus on what actually matters: connecting with your community, driving action, and achieving your mission. Whether you’re sending a donor update, a volunteer newsletter, or an event announcement, our platform makes it straightforward to get it done.

About the presenter:

Natalie Slyman is an experienced Content Marketing Manager at Benchmark Email with a strong B2B background and a knack for crafting pillar content that boosts SEO and brand authority. She regularly shares actionable insights, from remote-work strategies to AI-powered content workflows, via blog posts and webinars tailored for busy marketers.