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Increase Revenue, Maximize Efficiency, Consolidate Data: Keela is Your Secret Weapon for Fundraising Success


In a world where you’re being inundated with emails and ads about every nonprofit CRM on the market, you may feel like you’re drowning in a sea of new features, empty promises, and a ton of sales people trying to get you to book a demo. We get it, it can be overwhelming! 

The team at Keela is a passionate group of fundraisers that are on a mission to ensure every nonprofit, regardless of size and budget, has access to the tools they need to reach their goals and serve their communities. They believe that your data should guide you to fundraising success and that technology should work for you, not the other way around. 

So what sets Keela apart from the other donor management and fundraising platforms on the market? Let’s dive in. 

What is Keela? 

Keela is a donor management and fundraising platform designed by fundraisers FOR fundraisers. Close your eyes and imagine a place where all of your stakeholders, from donors to volunteers, are stored in one central location, organized neatly, and easily accessible. Picture a system that not only helps you run amazing fundraising campaigns, but also scans your database to give you incredible insights into your donors so that you can plan accordingly for your next big gift. That’s Keela! 

Keela is designed to act as your fundraising assistant. It helps you keep your projects on track, send out impactful email campaigns, and accurately report on the metrics that matter the most to you. Keela does the grunt work so that you can do what you do best, build stronger relationships with your donors. Since Keela works in the background to enhance your fundraising efforts, it’s no surprise that on average, Keela clients see a 42% reduction in administrative time and an up to 46% increase in revenue in their first year. 

Let’s explore a few of the ways that Keela is helping nonprofits around the globe reach their fundraising goals! 

Steward Donors Through Automated Communication Journeys 

Ever felt like there just aren’t enough hours in the day? Like you have a massive list of touch-points to make with your donors but between everything else on your to-do list, it seems like it’s impossible to make the time? That’s where automation comes in! 

With Keela Automation, you can build custom journeys based on the criteria you set, so that you know every donor is getting the love they deserve and are eager to support you for years to come. Here are a few of the journeys you can set up that are proven to increase donor engagement: 

Wouldn’t it be great to just know that your donors are getting the ultimate experience without feeling like you have to chase them? Automation is the key to getting more time back in your day. 

Drive Engagement With Built-In Email Communications Tools

Gone are the days of sending emails outside of your CRM! Keela offers built-in communications tools that let you build and send emails to your audience without ever having to leave your CRM. Plus, Keela customers see an average email open rate of 42% (that’s 17% higher than the industry standard) and are able to measure the effectiveness of their emails, all within Keela! Using Keela’s communications tools, you can: 

Consolidated data is key to better understanding your donors, and the first step is integrating your communications tools. But even if you may not be ready to part with your external email marketing tools just yet, Keela integrates with popular email marketing platforms, such as MailChimp, so that you can keep using the tools you’re comfortable with and still consolidate your data within Keela. 

Increase Revenue Through AI-Powered Donation Forms 

Sometimes feel like AI is taking over the world (ChatGPT, anyone?), but there is a lot of potential within AI to use it to your advantage in fundraising! 

Keela’s donation forms have built in technology (called Smart Ask) that combines wealth indicators, giving history, and demographic data to make a custom suggested donation amount for every donor that lands on your donation page. That means that your days of under and over asking your donors are in the past! 

If AI integration isn’t enough, Keela’s donation forms also include a range of features that are designed to delight your donors and lighten the load on your fundraisers including but not limited to:

Your donation forms should guide your donors towards making a donation, not scare them away. Keela’s forms are set up according to best practices to encourage every donor that lands on your donation page to their gift! 

These are just a few of the ways that Keela is designed to support your fundraising team, but there are countless others including: 

If anything in this article has piqued your interest,Feel free to schedule a quick call (15 minutes or less!) with a Keela representative here

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