In the realm of nonprofit fundraising, the age-old question of “who’s rich” has often overshadowed the broader landscape of giving, and is no longer the most important question to be answered. Traditional approaches to fundraising and prospect research have fixated on wealth metrics, However, with the advent of crowdfunding, p2p campaigns, and socially driven donor cultivation, a new era of possibility has dawned.
Enter Hatch, the first-of-its-kind Giving Intelligence Platform, a new 3rd party donor-data provider that is built for the modern nonprofit.
Hatch isn’t just another “wealth screening” platform—it’s a groundbreaking platform, poised to redefine the way nonprofits engage donors and volunteers, of all levels of giving. This cutting-edge system transcends superficial assessments, delving deep into the intricacies of human behavior and motivation, creating what Hatch describes as a “Complete Human Profile”. Unlike conventional models that narrowly focus on financial capacity, Hatch’s Altruistic Intelligence™ crafts a comprehensive profile of each individual. Over 80 useful data points encompassing their social footprint, lifestyle skills, educational background, career trajectory, and even media appearances, all curated from public sources and delivered in a gorgeous and intuitive interface.
The significance of this approach cannot be overstated. While traditional methods of donor research may have focused on identifying wealthy donors for major gifts, Hatch goes beyond donor profiling to revolutionize peer-to-peer (P2P) fundraising campaigns. In addition to helping fundraisers identify potential donors, Hatch equips P2P campaign managers with the tools to recruit new participants with precision. Whether seeking runners, bikers, golfers, or volunteers for various events, Hatch provides invaluable data to match each individual with the perfect opportunity.
Imagine a scenario where a P2P campaign manager is organizing a charity run. Traditionally, they might rely on generic outreach strategies, hoping to attract participants through broad advertising and volunteer efforts. However, with Hatch’s comprehensive data, the manager can find and target specific demographics—such as avid runners or fitness enthusiasts. By leveraging social, lifestyle, and educational data, Hatch ensures that development directors, campaign managers, and marketing directors have the tools they need to succeed at their jobs!
Furthermore, Hatch’s data-driven approach extends to volunteer recruitment efforts. Nonprofits often struggle to attract volunteers who are not only passionate about their cause but also possess the necessary skills and expertise. With Hatch, volunteer managers gain access to a pool of individuals whose profiles align seamlessly with their organizational needs. Whether seeking marketing professionals, event planners, or educators, Hatch facilitates precise matches, ensuring that each volunteer’s talents are fully utilized.
The value proposition of Hatch lies in its ability to harness the power of data for social good. By democratizing access to actionable insights, Hatch empowers nonprofits to expand their reach, engage diverse communities, and foster meaningful connections.
In a world where philanthropy is evolving rapidly, Hatch stands at the forefront of innovation, driving tangible results and sustainable change.
As we look towards the future, the potential of Hatch is boundless. By leveraging data-driven precision, nonprofits can unlock new avenues of opportunity, forge deeper connections with supporters, and ultimately, amplify their impact on the world.
So, to all the fundraisers, campaign managers, and volunteers, I invite you to join us on this journey. Together, let’s harness the power of data to create a more equitable and compassionate world for all.