Well, it’s no secret that the key to building a successful nonprofit involves raising awareness and funds for it.
And in the 21st century (aka everything’s online now!), one of the best ways to do it is through social media.
But if you’re struggling to keep up with all of the little tasks that create a bigger social media strategy for nonprofits, you’re not alone.
From content creation to choosing the right social media platforms, there’s a lot to do!
That’s why we’ve rounded up 5 of the most useful social media tools for nonprofits. We’re helping you with content creation, brainstorming, and scheduling to platforms. You’ll streamline your social media strategy in no time!
*PLEASE NOTE: Our list of the best social media tools for nonprofits is based on extensive research on the tools on the market as of 2022. We have combed through each of these tools’ websites, and we’ve dug through user reports to find helpful information.
This list is also not in any particular order. It’s just a roundup of the top social media tools available at the moment based on our own individual research.
We do not receive any compensation for these products at Nonprofit-Apps. We are solely giving you this information to help you find the best tools for your nonprofit organization.
However, some of these social media tools are contributors to our sister sites, Nonprofit Library and Charity How To.*
Social Media Management Tools for Nonprofits:
Social media management for nonprofits is essential for streamlining your strategy. Why? Because think of how long it takes to publish individual posts to each social media platform.
And think about pulling analytics one by one by clicking open each app individually.
It might not seem like it’s taking up a lot of your time. But the next time you sit down to add to your social media accounts for your nonprofit, time yourself! It may take more time than you think.
But even if it’s not the time you’re worried about, working on social media management for nonprofits takes the headache out of promoting your mission. Not to mention, the right tool can help you find social media fundraising success!
We know that, too. So here are the top 5 social media management tools for nonprofits!
1. Hootsuite for Nonprofits
Hootsuite is a fantastic social media management tool for nonprofits. Use it to save time by scheduling all of your posts across every platform you use. You can batch content at the start of the month, then schedule it on Hootsuite. It’ll handle the rest for you!
Not only is this a social media management tool for scheduling. But it also lets you see the content that’s actually working for you. You can pull analytics reports on your content to see what your audience is engaging with.
Oh, and! With Hootsuite for nonprofits, you don’t have to get overwhelmed by all of your incoming messages. It has a built-in inbox that helps you check your DMs from all of your platforms.
Overall, Hootsuite for nonprofits is one of the most robust and detailed social media management tools. Other platforms don’t let you do as many tasks as Hootsuite does. For example, you can auto-schedule posts and then see who’s engaging with it or who’s mentioned your nonprofit elsewhere.
Hootsuite for Nonprofits Pricing:
Hootsuite for nonprofits plans start at $49 per month for one user + up to 10 social accounts. They do offer a free 30-day trial.
Here’s the best news. Hootsuite for nonprofits has a specific plan called: HootGiving. You can snag 50% off of your plan through their nonprofit program.
2. Buffer for Nonprofits
Buffer is a social media management tool that’s a lot like Hootsuite. You can also pull analytics to monitor your engagement and audience behavior. Checking those analytics can help with your overall donor data! And just like Hootsuite for nonprofits, you can plan and schedule your content right from Buffer’s platform.
So what makes Buffer different from Hootsuite for nonprofits? Well, many users have said the Buffer dashboard is more intuitive and streamlined than Hootsuite’s. However, the Buffer dashboard only lets you schedule and view your posts.
But if you want to upload posts to auto-schedule, you’ll have to use a different app to do it.
That being said, it’s still an easy-to-use, intuitive platform. And it still gives you what you need to streamline the job!
Buffer for Nonprofits Pricing:
They have a free plan for one individual to use. That often makes Buffer for nonprofits a great option for smaller organizations, especially if the social media marketing department is one person.
If you’re a part of a larger organization, this nonprofit social media management tool has 3 different plans based on your needs and size. These plans range from $50-$250/month.
And some more great news! They do have a Buffer for nonprofits program, too. You can get a 50% discount for your organization on all Buffer products and plans.
Social Media Brainstorming and Collaboration Tools for Nonprofits:
For many nonprofits, social media strategy is a team effort. So finding the right social media tool for nonprofits to brainstorm and collaborate is important!
Here are some of the best social media tools for nonprofits to collab with your teammates:
3. Trello for Nonprofits
Trello for nonprofits is perfect for project management when it comes to your social media. Collaborate with your teammates, and plan out every part of the social media strategy with their intuitive dashboard.
And you can change the view of your dashboard based on how you prefer to see your projects. From a timeline viewpoint to a board viewpoint, organize your social media content the way that works best for you!
Trello for Nonprofits Pricing:
Basic plans are free! The standard plan is $5.00 per month, while the premium plan is $10 per month. But, you can save 75% with the Trello for nonprofits discount!
4. Notion for Nonprofits
Notion is relatively new to the scene. But it’s growing fast! This platform is an open-source tool to use for your entire nonprofit. In fact, you can use it as your CRM software for your nonprofit if you want. But, if you’d rather use it on a smaller scale, you can use Notion as a social media management tool.
Just like with Trello, you can use it to plan out your content. And you can add team members so everyone can work together to build out your social media content for your nonprofit. It’s a great tool to improve nonprofit communication, too!
So what makes it different? Notion, since it’s an open-source tool, can mold to your process. For most other social media tools for nonprofits, you have to conform to their dashboard. But with Notion for nonprofits, you can create a process that works for you.
Notion for Nonprofits Pricing:
Notion is one of the most affordable social media tools for nonprofits on the market. You can snag their Team plan for $8 per user per month.
Like a lot of other social media tools for nonprofits on this list, Notion for nonprofits offers 50% off their Team plan. Apply for it here!
Social Media Content Creation Tools for Nonprofits:
But what about creating the content, right? We’re not leaving you hanging there!
5. Canva for Nonprofits
Really, would it be a social media tools for nonprofits list without Canva on it? We’ve mentioned it before in our Top Mobile Apps for Nonprofits post and our Best Low-Cost and Free Tools for Nonprofits post.
And we’re mentioning it again! (Because it’s just that good.)
With over 400,000 templates to choose from for your social media posts, and with the ability to create from scratch, this content creation platform can’t be beat.
From posting single images to posting infographics, Canva for nonprofits will be a game-changer for your organization.
Canva for Nonprofits Pricing:
Canva has a free plan available. However, it’s worth it to invest in their Pro Plan. You can snag their Pro Plan for $9.99 per month. But they offer free Canva Pro for nonprofits! Apply for your free Canva for Nonprofits account here.
And here’s some great news! You can watch a free demo of Canva Pro for nonprofits through our sister site. Head over to Nonprofit Library to check it out!
Building a successful nonprofit and creating a social media presence go hand-in-hand nowadays. But it doesn’t have to be a clunky, time-consuming experience!
With these social media tools for nonprofits, you can streamline your approach to social media content.