It’s no secret that, at Nonprofit-Apps, we love what technology, software, and applications can do for your nonprofit.
And it’s also not a huge secret that the nonprofit sector is a massive industry. According to the NCCS, in 2015 alone, 1.56 million nonprofit organizations were registered!
That is fabulous news because it means more and more people are setting out to do great things for the world.
But it’s also new territory. Because now, more than ever before, making sure your nonprofit organization is successful is more challenging. From finding grants to boosting your brand awareness to accomplishing your mission, everything is more competitive.
That’s where nonprofit technology steps in! And it’s why we love all things nonprofit technology, software, and apps so much!
So if you’ve been wondering – where does the tie between technology and nonprofits come into play? And how can you improve your nonprofit organization with technology?
Well, we’ve got the answer for you in this article, so keep reading!
Why Should Nonprofits Adopt Technology Practices?
As a nonprofit professional, you have so much on your plate as it is. So, how in the world are you supposed to find the time to incorporate technology into your nonprofit organization?
Better yet – why should you take the time in the first place?
Here’s the thing: nonprofit technology is the epitome of a game-changer when it comes to your organization. But you do have to devote time (and possibly some of your budget) towards implementing the best tech tools for your mission.
However, once you do set up technology in your nonprofit, you’ll realize how quickly it makes a difference.
Here are just a few reasons why nonprofits should adopt technology practices:
1. Technology and Nonprofits: Technology Fires Up Your Nonprofit’s Efficiency
There is nothing like sitting at your desk while doing all of the tasks laid out for the day. Especially if those tasks? Are the same exact ones you worked on yesterday.
Let us give you an example:
Every day, you get to your desk and you start writing up a new nonprofit email newsletter for your subscribers. You’ve got your time marked on your calendar because you want to send it out precisely at 11:01 a.m.
So once you’ve finished writing it, you head over to your Gmail account. And you copy and paste your newsletter, and then you send it out to your entire email list.
Now, the writing of the email newsletter probably took the longest out of all of that. But putting it into your Gmail account and sending it out precisely at 11:01? That takes up time, too. Time you could spend doing something more productive, if you just had nonprofit technology to automatically drip out your emails for you.
Here’s another example! You want to boost your brand awareness for your nonprofit. So you start up your social media platforms. And you’ve written out your content, you’ve made your graphics, all the good stuff!
Now, all you have to do is post. But you’ve got 3 different social media platforms you want to post to. And you want to engage with the people who support you! You don’t neglect them, but between all of that – you’ve used up a lot of your day focused on one task. And that means other tasks don’t get finished.
That’s where nonprofit technology can help you! By streamlining your systems and by automatically handling tasks for you, you’re freed up to do bigger tasks that need to be done.
We can’t stress it enough! With technology and nonprofits, you’ll be amazed at how many things can be automated and accomplished in a single day!
2. Technology Helps Increase Your Nonprofit’s Brand Awareness and Gets You in Front of New Supporters
Speaking of technology and nonprofit brand awareness – if you want to put your organization in front of more supporters, you need technology!
There’s really no way around it in this day and age. Not to mention, if you’re only promoting your nonprofit by word of mouth or at in-person events, you’re putting all of your eggs in one basket.
By incorporating technology into your nonprofit, you’ve suddenly opened the door to thousands of new supporters!
Technology in nonprofits helps you:
- Get in front of targeted audiences with social media ads
- Boost brand awareness with organic social media platforms
- Tell people about your unique nonprofit organization with your nonprofit website
- Build trust and forge relationships with nonprofit email marketing
So, instead of putting your eggs in one basket, you can split them up between multiple with nonprofit technology.
3. Nonprofit Technology Means the Potential for More Grants
Applying for grants is more competitive than ever. So you have to be 100% on top of your game when submitting your applications!
But, again, that’s where nonprofit technology shines. With the proper systems in place, like grant management software for nonprofits, you can stay more streamlined and organized, which helps your grant writing efforts become so much easier!
Not to mention, grantmakers want to know their funds are going to a nonprofit that delivers results. And if you’re spending your time manually implementing things in your nonprofit that could be done automatically with technology? Well, then you’re taking time away from delivering the results you’re promising.
So by using nonprofit technology, you’ll find that you get more done for your cause. And that’s what grantmakers want to see!
4. Nonprofit Technology Opens the Door to Free Advertisements!
If you’re not using nonprofit technology in your organization, you could be missing out on up to $10,000 per month in free advertising.
Yep! Google Ad Grants is a program designed specifically for nonprofit organizations. And they want to give you free money. But the catch? You have to be using nonprofit technology!
But when you set yourself up with technology in your nonprofit, Google can award you up to $10,000 per month. That’s money you don’t have to fundraise to continue getting your name out there!
And if you’re ready to get started with Google Ad Grants but don’t want to deal with any of the confusing parts, of it, our sister site is coming to the rescue! With the All-In-One Google Grants Service, you can have it done for you!
It’s safe to say – organizations that are using nonprofit technology have a competitive advantage over those that aren’t yet.
And let us be the ones to tell you – it’s never too late to get started! That’s also why we’re here! Nonprofit-Apps is bringing all of the news, information, and guides about technology in nonprofits to help you implement them in your organization.