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    HomeNonprofit Marketing TechNonprofit Email Marketing Tech4 Best Email Marketing Software for Nonprofits to Bring In More Donations

    4 Best Email Marketing Software for Nonprofits to Bring In More Donations

    What do all of these have in common? 

    You send out a monthly newsletter that showcases your amazing volunteers and how they’ve helped your mission these past 30 days. 

    You send out a “one-day donation!” campaign to a list of warm subscribers, who’ve been following your nonprofit organization for a while. 

    You have an upcoming virtual fundraising event, and you want to send out an email reminding a list of subscribers who’ve already signed up to attend. 

    “Is it ‘what is the best email marketing software for nonprofits,’ Alex?” 

    If you guessed that, you nailed it. (And you would so win Jeopardy, for sure!) 

    Email marketing for nonprofits is a major tool that can help you streamline and grow your organization! 

    And the first step towards planning your email marketing strategy? Get set up with the best email marketing software for nonprofits! 

    We’re covering ‘em in this post: 

    A nonprofit’s analytics after using a nonprofit email marketing platform

    What is Email Marketing Software for Nonprofits? 

    But first! 

    What is email marketing software for nonprofits? Email marketing software helps you put your email marketing strategy into practice. 

    Kind of like CRM software for nonprofits, email marketing platforms are a central hub to keep your list of subscribers organized. And they’re the place where you create and send out your campaigns. 

    Here’s the important part, too! What differentiates email marketing software from tools like Gmail is the fact you can automatically send out campaigns to multiple subscribers all at once. Whether you want to send one newsletter to every single person on your list, or you want to send out a personalized email to one segment on your list, you can do it all with email marketing software. 

    Not to mention, this software let you monitor your analytics when it comes to your campaigns. You can keep track of how many people opened your emails. You can see how many people clicked on links in your emails. You can even see how many people haven’t opened an email in a set amount of time. 

    These are all super important tools to use within your overall email marketing strategy! So you have to be sure you find the best email marketing software for your organization. 

    What to Look for in the Best Email Marketing Software for Nonprofits? 

    So, we know what email marketing software is! But to find the best one for your nonprofit, what in the world should you even look for? 

    We’ve got you covered there! Here’s a quick rundown of what you should be on the lookout for when choosing the best email marketing software for nonprofits: 

    • A powerful email builder so you don’t have to code any designs (unless you want to)
    • A wide selection of pre-made templates so you can choose the best one for your campaign
    • Mobile responsiveness (because according to statistics for online fundraising for nonprofits, more donors are contributing via mobile devices!)
    • Solid analytics and reporting functions
    • Integrations with your technology for nonprofits
    • Reasonable monthly send limits
    • Customer support
    • Fair pricing

    Of course, some of these features and functions may be more of a priority to you than others. And that’s okay! Be sure to make a list of what you need for your nonprofit.

    A nonprofit professional reviews her analytics after using a new nonprofit email marketing platform

    What Are 4 of the Best Email Marketing Software for Nonprofits? 

    It’s that time! Without further ado, we’re listing the best email marketing software for nonprofits. 

    *PLEASE NOTE: Our list of the best email marketing software for nonprofits is based on research on the tools on the market as of 2022. We’ve read their websites, user reviews, and reports to find helpful information.

    This list is not in any particular order. 

    We do not receive any compensation for these products at Nonprofit-Apps. We are solely giving you this information to help you find the best software for your nonprofit organization.* 

    1. MailChimp

    First on the list is MailChimp! This email marketing software for nonprofits is one of the most popular, and for good reason. It’s a powerhouse of a platform and it offers great pricing. 

    You can completely automate and segment your email list based on different categories of subscribers. For example, you can have one list of email subscribers who have donated before, and another list who haven’t. 

    Other features of MailChimp include:

    Is MailChimp Free for Nonprofits? 

    Many people ask “is MailChimp free for nonprofits?” The short answer is no. But! They do offer a 15% discount for nonprofits. And if you authorize your account as a means of security, you’ll get an additional 10% off. 

    So, no, MailChimp is not free for nonprofits. But! They do offer great nonprofit pricing. 

    Their pricing is set up in tiered plans, with the very basic plan listed as $0/month. However, you may find that you quickly grow out of their free plan. From there, the plans start at $11/month! 

    2. Constant Contact

    This is the best email marketing software for nonprofits if you know you want excellent customer service! Constant Contact’s customer service is known to be responsive, so if you need help getting started with the platform, this is a great option. 

    Other great features of Constant Contact include:

    • Reliable deliverability so you know your emails are getting to the right inboxes
    • Integrations with other nonprofit tech tools 
    • Pre-designed templates
    • One-time fees to customize emails based on your nonprofit branding
    • Marketing automation

    Is Constant Contact Free for Nonprofits? 

    No, Constant Contact is not free for nonprofits. But they do offer a 20% 6-month pre-pay discount for organizations which gives you access to all the tools needed to create your nonprofit email campaigns! You can also snag a 30% discount for a 12-month pre-pay plan. 

    3. Flodesk

    Flodesk is relatively new to the email marketing platform game. But they’re making a name for themselves quickly! 

    Flodesk landed on our list because of its send limits, its intuitive email design-builder, workflows, and its price point. 

    They’ve created a reputation that precedes them from their email design-builder. You can easily (and we mean easily) create beautiful emails that look like a graphic designer created them. The best part? You can do it super-mega fast. With their layouts and templates, you can drag and drop beautiful designs and then copy and paste your email copy right in there. 

    Other features of Flodesk include:

    • Integration with other nonprofit tech tools
    • Intuitive email design-builder
    • Unlimited email sends each month
    • Powerful email marketing automation and workflows
    • Analytics and reporting
    • Flat rate of $38/month no matter how big your email list gets! 
    • Free 30-day trial (with no credit card required!) 

    Is Flodesk Free for Nonprofits? 

    Flodesk is not free for nonprofits. But they do offer a free 30-day trial with no credit card required. You can opt to pay monthly at $38 per month or annually at $418 per year. 

    4. VerticalResponse

    VerticalResponse is one of the best email marketing software for nonprofits because of its amazing send limit. With this software, you can send out 10,000 free emails per month as a nonprofit! 

    So depending on the size of your nonprofit organization, you may not even need to upgrade to one of their paid plans! 

    VerticalResponse has a great email builder with preformatted content blocks. You can edit and create content to match your nonprofit’s brand right in the platform. 

    Other features of VerticalResponse include:

    • Marketing automation
    • A/B testing to discover what works and what doesn’t for your lists
    • Integration with nonprofit tech tools
    • Custom landing pages
    • Analytics and reporting
    • Survey design to learn what your list cares about

    Is VerticalResponse Free for Nonprofits? 

    No, VerticalResponse is not free for nonprofit organizations. However, they do offer incredible discounts and perks for nonprofits! 

    Their 10,000 free emails per month is one of their awesome perks. In addition, nonprofits also get a 15% discount on emails that pass the 10,000 mark. 

    Their paid plans range from $11/month to $196/month, and all of those plans are based on the size of your email list. 

    A man has his computer open to his nonprofit website analytics with his phone opened to his nonprofit email marketing platform

    Your email marketing strategy is largely dependent on the platform you go with. But since online fundraising for nonprofits statistics have said that email marketing is (so) not dead, it’s a great idea to choose one of the best email marketing software for nonprofits! 

    These top 4 platforms will help you bring in more donations and grow your nonprofit! 

    Want more related to this? Check out these blog posts!

    11 Nonprofit Email Marketing Best Practices to Improve Your Strategy

    10 Easy Nonprofit Email Fundraising Best Practices You Can Start Using Today

    9 Ways to Build an Email List for Your Nonprofit Organization



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