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Nonprofit Videos: Everything to Know About Them! Plus 3 Places to Use Them

We’ve said it in our article on some of the top nonprofit video marketing tools to use, but we gotta say it again here! 

Nonprofit videos are the way of the future? They’re proving to be such a key part of creating an engaged follower base and stronger relationships with your donors. 

So we’re explaining more about them, what you should know about them, and where to use them for your organization! 

A young woman uses a ring light and a smartphone to take videos for video marketing for nonprofits.

Why Should You Use Nonprofit Videos? 

Nonprofit videos are an excellent tool to build relationships, trust, and interest with your supporters! 

Whether you use them to boost nonprofit awareness or you use them as a part of your online fundraising strategy, these aren’t to be skipped! 

Statistics About Video Marketing for Nonprofits

*Billy May’s voice* But wait, there’s more! 

Showing up higher in the search results isn’t the only awesome thing about video marketing for nonprofits! Check out these statistics when it comes to them: 

Nonprofit Source reports: 

  • Millennials are more likely to contribute to initiatives, donate via mobile, and watch online videos before making a gift. 
  • Crowdfunding campaigns with personal videos raise 150% more than those who don’t have videos.
  • For millennials, YouTube makes up about 2/3rds of the premium online video watched across all of their devices
  • 57% of people who watch nonprofit videos go on to take some kind of action, like making a donation 

Not to mention: 

  • Viewers remember 95% of a message when they watch a video, compared to 10% when reading text. (Insivia)
  • 92% of video watchers watch with the sound off, and 50% rely on captions. (Verizon & Publicis
  • Including a video on your landing page can boost your conversion rate by up to 80% (WordStream)

So clearly, it’s a great idea to explore nonprofit video marketing. 

3 Myths About Nonprofit Videos Busted

But since video marketing for nonprofits is relatively new to the scene, there are a lot of misconceptions about nonprofit video production. 

Don’t worry! Nonprofit videos don’t have to be super complicated. And you shouldn’t automatically write them off from the get-go. 

Check out these 3 busted myths about them, and let them help you make a more informed decision: 

Nonprofit Video Myth #1: It’s Too Expensive for Nonprofit Video Production

So many nonprofit organizations write off video marketing because they believe it’s too expensive. Hiring a videographer for the team or even a freelance videographer would be outrageous, and it’s only for the huge nonprofits! < That’s what they think, but it’s not true! 

Sure, nonprofit videos can be expensive. But they don’t need to be! 

For one thing, almost everyone has a smartphone nowadays. And what comes right along with it? An awesome camera that can record high-quality videos! 

Even just using your smartphone to film interviews of your top volunteers or staff members is enough to make nonprofit video marketing worth it. 

And with the use of some of the top video marketing tools for nonprofits? Oooh, you’ll be creating professional-grade videos in no time! 

Nonprofit Video Myth #2: It Takes Too Long to Make Nonprofit Videos

We’d venture to say that when you’re starting out with anything, from nonprofit email marketing to nonprofit social media strategy, learning a new skill takes time and practice. 

But learning how to make videos doesn’t take any longer than practicing any other new skill! 

Plus, with the rise of live videos on YouTube, Instagram, and Facebook, you don’t have to worry about things like writing a video script or even editing. You can just turn on your camera and go. Afterward, your camera will save the video, and you can repurpose your live nonprofit videos into social media content! 

Nonprofit Myth #3: Nobody Watches Nonprofit Videos

Ooh, we think the statistics up above say differently! For example, 96% of people have watched an explainer video to better understand or learn about a product or service – and that bleeds into the nonprofit sector, too! 

And just take a look at the most popular social media platforms right now. TikTok and Instagram are revolutionary for videos! More and more people would rather watch a video to get their information. 

Where to Use Nonprofit Videos for Your Organization

If you’re thinking you’re ready to give nonprofit videos a try, then let’s start planning out how and where you’re going to use them in your nonprofit! 

1. Your Nonprofit Website

While not every page of your website needs videos, some key pages can benefit from them! 

Even filming a few short videos (like less than 3 minutes!) can do wonders for engagement on your nonprofit website. Plus, they’re a wonderful way to build stronger relationships with your supporters. 

Your Nonprofit About Page

Your nonprofit “about” page is prime real estate for a video! You can use videos to tell the story of your mission. You can use your about page to introduce some of your amazing volunteers or staff. And you can definitely use nonprofit videos on your about page to add the voices of the community you’re serving. 

Your Nonprofit Online Donation Pages

Nonprofit videos on your online donation pages are going to be a game-changer. You can put them towards the top of your donation page to introduce a potential supporter to your mission. 

Or you can use them towards the end (closer to your ask) and use them to showcase testimonials for your mission. 

Either way, adding them to your donation pages is awesome to keep readers engaged. Plus, there’s a great chance the page might perform better from a nonprofit SEO standpoint. 

2. Your Nonprofit Email Newsletters

Don’t overlook your nonprofit newsletters! With some of the top nonprofit email marketing software, you can embed videos directly into the email builder.

Then, when people open up your email, they’ll see that video, no problem! They’re more likely to be engaged with the email, too, which can only help both your nonprofit’s fundraising efforts and your nonprofit’s relationship-building efforts with your supporters. 

Plus, according to Social Media Week, emails that use the word “video” on the subject line are opened a whopping 7% more than emails without. By the way, that’s huge for nonprofit email marketing! 

3. Your Nonprofit Social Media Accounts

And finally, you can of course use videos for your social media accounts. Much of social media is going in the direction of prioritizing short-form videos. With TikTok and Instagram Reels being so popular, using videos to engage your followers is an awesome way to incorporate video marketing! 

We wholeheartedly believe that nonprofit videos are here to stay. And it’s never too late to jump on the bandwagon! 

If you’re looking to get started with nonprofit video production, check out these awesome tools! 

Want more related to this? Check out these posts! 

The 5 Best Tools for Video Marketing for Nonprofits to Help with Storytelling

How to Get Millennials to Support Your Nonprofit Using Technology

A Super Quick Guide to Digital Marketing for Nonprofits

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